Falcona’s 10th Birthday At The Wool Store: So Glad I Was Invited!


In celebration of their one decade anniversary, Falcona got together with Untitled Group to transform Footscray’s 1940’s Wool Store warehouse into a one-day smorgasbord of sound.

The result? Good, good times.  

Musical offering: ☆☆☆☆☆

From DJ sets to bands and solo acts, this event was like a mixed party bag with a lolly to satisfy close to all musical palettes. 

The Falcona DJs warmed up the space from 2pm as their keen birthday guests began to arrive.

Following on, and in matching pink Adidas tracksuits, Approachable Members Of Your Local Community livened up the audience with their spirited pop-infused tunes and down to earth vibe. 

Next, the I Oh You DJs lead the crowd on a steady level until the stage was next graced by GRAACE herself. Mellow at times, GRAACE still captured the crowd with both her well-known vocals on Hayden James’ platinum selling track “Numb”, as well as her originals “Kissing Boys” and “Have Fun At Your Party” (which included a little shoutout to her ex and his new girlfriend). 

Making Melbourne’s winter feel like a summer holiday, Paces’ up-beat electro pop accompanied by rainbow ice creams, tropical palm trees and spinning flamingos was certainly a sight for sore eyes (and ears).

Wide smiles didn’t fade as flamingos were replaced by roses and Carmouflage Rose made his energetic presence felt. The singer/rapper brought a generous dash of hip-hop and crowd pleasing interaction to the day.

From here, Young Franco hit the decks in his usual effortless magnificence; firing the crowd up with high-energy track after track. His refreshingly funky material was gulped up greedily.

The mysterious producer Running Touch captivated from the moment he stepped on stage and then up a step ladder. Climbing to the top, he whipped out an epic guitar solo before taking the mic and hitting the keys. Running Touch may have a humble and intentional lack of identity, but there was no confusion over the quality of his sound production and live musical talent that truly transcended the warehouse.  

But, just when you thought the event could have peaked, George Maple’s mind-blowing set – complete with hypnotising back-up dancers, theatrical costumes, edgy sci-fi visuals and impactful messages – brought in a new wave of wonder. The bewitching artist blessed the audience with raw and experimental art “to provide the opportunity to free the mind from the confines of the flawed human experience” and send them into “Utopia”. Her music and the entire concept of her performance left an unforgettable impression. Yes, it was deeply and profoundly magical. 

Next in line was the act that many attendees were anticipating all day – the DMA’S – and the crowd went wild. People left, right and centre screamed lyrics at the top of their lungs as the band played a pleasing array of heart-wrenching classics and some of their harder rock pieces. “Delete”, which held the audience in a warm trance of pure appreciation, was undoubtedly the crowd favourite.

To finish off the day with a blast from the past (complete with streamer cannons), Hot Dub Time Machine sent everyone back to the 70’s. Playing a funky tune from each year (with 3-piece live instrumentals joining in), the crowd spread out to bust moves to the likes of Stevie Wonder and “Africa” by Toto – a groovy end to an eventful day. 

Crowd vibe: ☆☆☆☆

Aside from a few inconsiderate shoulder rides and some push and shove (during the DMA’s set in particular), the crowd was engaged and respectful.

The audience sang the lyrics and all eyes were glued to the stage (albeit through phones at times). They were clearly there for the acts, not just to attend an event.

Amenities: ☆☆☆

Although the warehouse layout is a very cool concept, it did have a few downfalls which included: extreme cold everywhere except the middle of the crowd, a lack of bins leading to used cups littering the dance floor, leaks in the roof, and the need to dash to portaloos and hope one was available when the lovely Melbourne rain set in.  

On the brighter side, there were some comfy couches to chill on at the back, options to buy grub, a functioning drink stand with easily accessible water and plenty of space if your personal bubble is on the smaller side. 

Atmosphere: ☆☆☆☆

There was a distinct gradual incline in atmosphere throughout the day (which is understandable for an 8-hour daytime festival). While it started off slowly, by the end it was “going-off” (as the kids would say). 

The verdict: ☆☆☆☆

With a nose for talent, ears tuned into some of the most unique and enthralling sounds coming out of Melbourne, and eyes that truly appreciate unusually beautiful aesthetics, Falcona and Untitled Group know how to put on a show.

I’ll be back!

This article was written by Tomasina Dimopoulos. When she’s not working in communications and PR, you can find her writing poetry and having a boogie. Follow her on Insta: @tomasinadim & @taste_these_words.

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