Doof attire has two purposes “they have to work together, form and function” says stallholders Jemima and Tiffany from Cuddle Puddle. Looking around the stalls, our pupils shrink from the refracted rays of light bouncing off disco balls and sequins.
But the excitement doesn’t end there; faux fur, glitter, body paint, asymmetric shapes and patterns and, simultaneously, a surprising representation of fundamentally useful items. An umbrella is a dancing instrument, sunshade and, when opened and closed, fans the holder under blistering heat. Overalls have pockets not just on the bust, but on the metallic flared legs also. Colourful faux fur animal long headpieces protect the extremities while allowing the beholder flexibility to dance with comfort…we could go on.
There is one other meaningful purpose to events such as ‘The Pre Doof Season Market’. Aside from being a fun sunday occasion at at the delightful CERES, home to one of the biggest organic veggie patches in Melbourne, The Pre Doof Season Market, and others alike, are a platform upon which young business’ can promote their niche products. Products that may be considered underground, unique, bespoke and even a bit odd by mainstream majorities. Andrew Nock, owner and operator of both the ‘The Pre Doof Season Market’ and his own stall, ‘Frothlyf’, explains how crucial these specialised markets are for small businesses in the industry “we still need this outlet to get to our customer”. Beyond being a business opportunity, the markets are a social occasion for shoppers and stallholders to exchange more than money, friendship is encouraged ‘all of us together bring that crowd in and all our customers shopping amongst each other create an atmosphere to have a good day’. Millie from Bob’s Buckets stall shares her secret to enjoying work ‘if we’re partying and having a good time we generally have more people coming in, buying stuff and dancing with us’.
Beyond being a business opportunity, the markets are a social occasion for shoppers and stallholders to exchange more than money, friendship is encouraged ‘all of us together bring that crowd in and all our customers shopping amongst each other create an atmosphere to have a good day’
Fun and games aside, this niche industry is under threat ‘festival fashion has become a huge thing globally and on social media, it’s quite a trend’ says market manager Andrew. ‘What i don’t want to see, but i know it’ll happen, it’ll start to go into the bigger stores, they’ll start to integrate these things’ – the mainstream market is catching onto festival fashion. Andrew expresses his concern for the standardisation of festival fashion amongst leading retailers ‘it’ll become less community based and more profit driven and less special’. The simple solution to this dilemma, keep it ethical and support your locals.
Wear what you feel, express your colour and allow the doof to lead you to your honest self. For this and more, head to the Dreamland Doof Magazine store https://dreamlandmagazineshop.com/